Wednesday, January 28, 2009

The Goal

I just finished reading (most of) The Goal, a business book that I first read in college, but have revisited due to my renewed interest in business.

The Goal reduces business down to common sense principles; since the goal of a business is to make money, everything that a business does must stem from this goal. Eliyahu M. Goldratt, the author, saves his plant from closure when he applies this principle. Due to some tip-offs from a mysterious character Jonah, he identifies where the bottlenecks are in the production chain and in doing so creates and efficient production chain.

This book also has an interesting sub-plot; Goldratt and his wife are having some serious marital issues. This is really what kept us all reading in our operations class. We wanted to find out if Goldratt would manage to patch things up with his neglected wife of if she would leave him for good. Man, they used every trick in the book to get us to read our material for class.

The book also makes us wonder whether or not we are ever goint to read about someone having a normal relationship with a Jew. Jonah, the character who gives all of the expert business advice, is an ultra-bright, cerebral physicicst who is only available to chat via telephone in the wee hours of the night, or early in the morning for coffee since he has important engagements in places like Singapore, New York City, and Israel. Ahh, me.

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